Great Leadership Is Paramount (Rachel Maceiras)

Episode # 17

Apr 19, 2023

Rising from an entry position to vice president of a major media platform during 15 years of the digital revolution, Rachel Maceiras has seen it all. She built teams that helped make it happen and discovered her own brand of leadership along the way.

Welcome to To Lead Is Human. This show helps listeners envision how they can uplevel their leadership and shape cultures of accountability, respect, and candor.

Rachel Maceiras is the Vice President of Paramount+ Global Content Curation and an Emmy-winning builder and leader of multiplatform teams.

“ We don’t work in a gulag — we work at an entertainment company. We should be having fun. We should be having a good time. ”

Rachel Maceiras
Rachel Maceiras

Rachel Maceiras is the Vice President of Paramount+ Global Content Curation and an Emmy-winning builder and leader of multiplatform teams. She has built and led three teams and an entire department from the ground up, comprising production staff of up to 90 people. In addition, Rachel has guided the creation of digital platforms, from apps to websites, for iconic brands such as Paramount+, BET+, and others. She has also played a key senior role on the leadership team that is driving the transformation of Paramount to a digital-first media enterprise.

Sharon Richmond

For more than 30 years, Sharon Richmond has partnered with C-level executives from mid-size and small, fast-growing companies who want to up-level their leadership and build companies they are proud of. Clients accelerate their leadership by embracing mindset and behavior changes, building self-awareness and self-management skills, and focusing on the three things all leaders must ensure: focus, energy, and delivery.

Sharon’s purpose as an executive coach is to help leaders 10X their impact by leveraging the power afforded by their roles to build organizations that are forces for good, both economically and socially. She also advises CEOs on shaping organization culture and leading change.

Sharon has taught leadership at Stanford GSB, where she now helps leaders increase influence, manage conflict, and prepare to build high-performing teams.

Resources or websites mentioned in this episode:


  • Guest: Rachel Maceiras
  • Host: Sharon Richmond
  • Producer: Cynthia Lamb
  • Executive producer: Danny Iny
  • Assembled by: Melissa Deal
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely
  • Making our host sound great: Home Brew Audio

Music and SFX credits:

Every business leader has a huge impact on their organization. In this podcast, Sharon Richmond interviews successful leaders who have turned personal growth into tangible business outcomes. They discuss overcoming challenges, lessons learned and what helps them make a positive impact in their organization. Sharon offers insight and advice to help listeners envision how they can supercharge their own leadership by blending the art and science of leading with intention.

To learn more about To Lead is Human, visit

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