Will, Hope, Fortitude (Eric Edelson)

Episode # 4

Dec 5, 2022

Eric Edelson talks about reshaping a small, deteriorating tile manufacturing company into a profitable, vertically-integrated B-Corp. He discusses honestly evaluating your company’s need for change, even when it’s you that needs to change.

Welcome to To Lead Is Human. This show helps listeners envision how they can uplevel their leadership and shape cultures of accountability, respect, and candor.

Eric Edelson is a graduate of Stanford Business School and the CEO of Fireclay Tile. He loves to challenge the status quo and find unique solutions to big problems.

“ I think one of my ahas two years ago was, ‘Man, I’m really holding this company back. I’m holding it back because we’re not being aggressive enough.' ”

Eric Edelson
Eric Edelson

Eric Edelson is the CEO of Fireclay Tile in San Francisco, CA. He joined Fireclay in January 2009 to help reshape the company into a leading, growing, profitable design brand. Fireclay is an amazing organization that focuses on both residential and commercial projects that span from small decorative pieces to massive projects for folks like Google, Whole Foods, and Starbucks. In this role Eric has had the most fun ever in a job. He runs all aspects of the business and works with an amazing team of people.

Together, they have been able to grow Fireclay from 21 to over 250 team members while helping to disintermediate the tile world by bringing their products direct from maker to your home or project. Fireclay is the only US Certified B Corp tile brand, and Eric is passionate about using Business as Force for Good, local manufacturing, and challenger brands! If you need any tile for any reason, please let him know!

Eric graduated from the Stanford Graduate School of Business. He previously specialized in biopharmaceutical and medtech investing at Lehman Brothers as part of a 3-person team making venture capital and special situations investments.

He actively invests in and helps support other small, growing businesses, as well as through his membership of YPO (SFBay Chapter).

He loves to run and is always up for training and competing in crazy races. One day he hopes to get a lottery spot in the Western States 100. Until then he will continue to run the hills of Mill Valley and spend time outside with his two beautiful daughters and amazing wife.

Sharon Richmond

For more than 30 years, Sharon Richmond has partnered with C-level executives from mid-size and small, fast-growing companies who want to up-level their leadership and build companies they are proud of. Clients accelerate their leadership by embracing mindset and behavior changes, building self-awareness and self-management skills, and focusing on the three things all leaders must ensure: focus, energy, and delivery.

Sharon’s purpose as an executive coach is to help leaders 10X their impact by leveraging the power afforded by their roles to build organizations that are forces for good, both economically and socially. She also advises CEOs on shaping organization culture and leading change.

Sharon has taught leadership at Stanford GSB, where she now helps leaders increase influence, manage conflict, and prepare to build high-performing teams.

Resources or websites mentioned in this episode:


  • Guest: Eric Edelson
  • Host: Sharon Richmond
  • Producer: Cynthia Lamb
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely
  • Making our host sound great: Home Brew Audio

Music and SFX credits:

Every business leader has a huge impact on their organization. In this podcast, Sharon Richmond interviews successful leaders who have turned personal growth into tangible business outcomes. They discuss overcoming challenges, lessons learned and what helps them make a positive impact in their organization. Sharon offers insight and advice to help listeners envision how they can supercharge their own leadership by blending the art and science of leading with intention.

To learn more about To Lead is Human, visit mirasee.com/podcast/to-lead-is-human

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